Location filming is the most exciting part of producing a corporate video. And as long as your shoot has been well planned, it should be a really interesting and enjoyable experience for all concerned. Here’s a guide to what to expect when you join your crew “on the road”.
IT TAKES TIME
The first thing you’ll notice is that everything involved in filming takes much longer than you’d expect. I’ve been involved in filming all my working life and I still get frustrated with how long things take. No one’s being slow or lazy – it’s just that if you’re doing it properly, gathering all the elements you need to make a video is a complex process. It involves lots of individual elements that all need to be spot on. And remember – no-one wants to go back for a re-shoot if you don’t get good footage in the can. (Yes, video recording on location is still peppered with terms from the days of film. Adds to the glamour!)
Often, a large amount of equipment has to be transported around and set up at each location. Creating good lighting is a specialist job. Modern HD cameras are extremely complicated bits of kit that need setting up for specific lighting conditions and types of shots. It’s easy to assume sound is recorded by magic. But if microphones aren’t arranged to pick up all audio clearly, it can ruin a video – even if the pictures are spectacular. So – it does take time to do it all properly. But it’s worth it.
WHO DOES WHAT
The size of your video crew will depend on the complexity of your shoot. These days, straight forward filming usually involves just two people: a camera operator (who also looks after sound) – and a producer/director who’s main job is to ensure everything that needs to be recorded is recorded.
We dispense with “best boys” and “gaffers” on location these days – but someone from your organisation should certainly be present at all filming. Even the best informed video producer can’t match the in-depth knowledge you have or your organisation or appreciate the nuances of the messages you’re trying to get across. So be “on set”. Monitor what’s recorded. And do speak up if you’re not getting what you want. It’s better to go for “take two” than have the inconvenience and expense of returning for a re-shoot.
Read more related articles:
- Part 1: Planning and Preparing Your Video
- You are currently reading Part 2: Location Filming
- Part 3: The Editing Process
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