At the end of filming, it’s the time to start editing corporate videos. First, your video media will be digitised into a computer-based edit system and your production company will start work on a “rough-cut” or first draft edit.
Your producer will need to spend some time viewing and logging all the filmed material – to assess what works, reject what doesn’t, and most importantly, have an in-depth knowledge of where all the best takes and images are for editing.
ROUGHCUT (OFFLINE) EDIT
Your producer will usually work with a professional editor to assemble the roughcut. Once it’s completed, you’ll be sent a copy for review, usually in the form of a web-delivered video file. It’s likely to have numbers (hours, minutes and seconds) burnt into the picture so you can identify precise points in the video. This will obviously be removed from the final video.
Watch the video and feedback with any cuts, changes or additions you need. Don’t worry about audio levels or picture quality at this stage. And if there is a voice over, it will be just a guide recorded by the producer. There may even be holes where animated graphics will eventually be. The real purpose of the rough cut is to get your feedback on the content. The fine detailing and polish will be done once the content is approved and signed off.
GIVING VIDEO FEEDBACK
More often than not, several people will need to contribute feedback on a roughcut. I’d strongly suggest you funnel all those comments through the person ultimately responsible for the video project, so a clear, single set of changes can be passed to the production company. It can be very confusing, time consuming and a bit unmanageable if changes are fed back in piecemeal fashion.
FINE CUT (ONLINE) EDIT
This is the second round of editing where all your requested changes are made to the video. Final elements like graphics will be added before you’re sent the “fine cut” of “online” video to approve. This will be much closer to being the final product. Check that any changes have been done to your satisfaction. If your video has voice over, you’ll need to sign off on the script so it can be recorded. Your production company should have involved you in auditioning voice over artists if you need one.
FINAL GRADE AND MIX
This third stage of editing is the final polish: smoothing out the audio mix, adding and dubbing in the final professional voice over (if you have one) and grading pictures if you’re wanting a particular “look”. At the end of this process, your video should be perfect – in full HD resolution – and ready to output in whatever format or file reduction you require.
VIDEO DELIVERY SPEC CHECK
Most videos are now delivered as electronic files that can be uploaded to websites or played directly on PCs or laptops or uploaded to video streaming sites so they can be viewed on tablets, mobiles or smart TVs.
Some websites can only handle videos that are specific dimensions or are below a maximum file size. So check with your web team and give the precise spec to your video production company so they can output exactly what you need.
Once your master video is completed and signed off – you may need different versions. Mandrill uses specialist translators and voice over artists to record alternative language versions of your video. The foreign language audio is mixed onto your original video.
We also have access to experts in British Sign Language. So your videos can be made accessible for the deaf or hard of hearing.
Read more related articles:
- Part 1: Planning and Preparing your video
- Part 2: Location Filming
- You are currently reading Part 3: The Editing Process
Articles and Guides