Mandrill won the contract to produce a series of mental health videos setting out the vision for the future of services in England.

Six films showcased pioneering projects already addressing key recommendations of the The Mental Health Task Force report. The report is the blueprint for how mental health services should develop in England over the next five years.

The main report video features Task Force Chairman and MIND Chief Executive Paul Farmer summing up  the report’s key findings. The remaining films (below) are examples of where innovation is already resulting in huge benefits for mental health patients and the staff who care for them.

NHS England Testimonial


Mental health services in Doncaster were at crisis point. Patients were unable to get access. GPs were complaining the system had broken down. “The Talking Shop” was a key element that led to a dramatic turnaround in services. The shop is on the High Street. People can walk in without an appointment or GP referral. It offers advice, information, 15 minute consultations with therapists and onward referral to other mental health services.

Former patient Kathy Wilson reveals that Talking Shop transformed her life after she found herself homeless, in debt and severely depressed. “I can honestly say it’s the best thing that happened to me coming here… If it wasn’t here I don’t know where I would be. I really don’t”, she says.


People with severe mental health problems can die up to 20 years earlier than someone without a mental health diagnosis. A shocking statistic.

The team at Bradgate Mental Health Centre in Leicester are tackling this inequality with health “MOT” checks. Every in-patient receives a physical health to make sure their physical health gets as much attention as their mental health. Assessments are followed up with advice, support or specific treatments. Ninety seven per cent of Bradgate patients received full health checks followed by appropriate interventions in the first year of the project.

People with diabetes are twice as likely to suffer from depression as those without diabetes. If they are depressed, they can lack motivation to make the lifestyle changes needed to keep it under control.

King’s College Hospital’s diabetes unit is tackling this with a 3-dimensional approach to diabetes care. Their team now includes mental health and social care professionals. This integrated approach is already leading to significant reductions in A&E admissions and hospital stays for diabetes patients.

A drop-in cafe is helping reduce mental health crisis admissions to it’s local A&E by over 30%. The “Safe Haven” cafe in Aldershot was designed by patients. They wanted a more relaxed, non-clinical environment in which to meet up with carers and their peers.

The cafe’s informal atmosphere and the strong relationships developed there mean potential problems are spotted and dealt with early. It prevents mental health problems escalating or reaching crisis point. Regular cafe visitor Else says: “Since I have been coming here, there have been six or seven times where I have come here instead of going to A&E or spiraling out of control.

Mental health services around Bradford reached crisis point. Vulnerable patients were sent to hospitals outside the area because of a lack of local bed. Far too many were ending up in police cells or in A&E.

This mental health video shows how multiple agencies joined forces for a root-and-branch re-design of the acute mental health pathway. It included a 24/7 first response service staffed with specially trained call-takers and mental health professionals. Since March 2015, there have been no out of area placements, saving the service over £2 million a year.